
Selling cars online has been around since eBay Motors popped up in 2000! Yes, that long ago we have been able to go online and purchase a vehicle that was thousands of miles away. https://fortune.com/2016/01/15/ebay-motors-decline/
What the “Power Sellers” on eBay Motors realized was to be successful they needed to be 100% Transparent about their vehicle in the actual Listing, not just on the phone or when the buyer came into the store because their buyers were 5 states away.
100+ Photos and detailed descriptions of the vehicle down to every detail that a customer may be interested in. This approach led to many dealers selling hundreds of cars monthly strictly through eBay Motors. There were dealers that Only sold cars through eBay Motors and didn’t bother with typical local walk-in customers. https://www.autodealertodaymagazine.com/308262/florida-dealer-sells-exclusively-on-ebay-motors
Technology has gotten much better now with Video, Spin360 and Many other options but at the end of the day it comes down to being Transparent, UP-Front with your potential customers if you’re a car dealer.
We offer Merchandising services to help you do exactly that.