AutoUpLink USA (AUL Tech) has been a significant player in the automotive industry, providing inventory data and vehicle image management services to dealerships across the United States. Their technology and support have been instrumental in helping car dealerships market and sell vehicles online.
However, recent developments indicate that AUL Tech has ceased operations. This abrupt closure has left many franchise dealer clients seeking alternative solutions to maintain their online presence and inventory management.
One company stepping in to fill this void is CarData, Inc. (CarData.us). Established in 2015, CarData has built a reputation for delivering cutting-edge photography and videography services designed to help auto dealers stand out to their customers. Their services include high-definition vehicle photography, vehicle videos, custom window labels and buying guides, and their signature Spin360—a video-based service that delivers in-depth car videos to engage potential buyers.
Recognizing the increasing demand for comprehensive vehicle merchandising services, CarData has been proactive in expanding its capabilities. In January 2024, CarData acquired Dealer Visual, a Cincinnati-based automotive photography firm, to enhance its reach and service offerings throughout the Midwest. This acquisition allowed CarData to integrate experienced team members and broaden its solutions for auto dealerships.
More recently, CarData, in collaboration with Velocity Automotive Marketing, expanded its vehicle photography services in Southern California through the acquisition of Tristar Digital Services. This strategic move ensured a seamless transition for existing Tristar clients, who can now benefit from CarData’s high standards of service along with expanded offerings.
The sudden exit of AUL Tech from the market has undoubtedly caused disruptions for many dealerships. However, companies like CarData are stepping up to provide the necessary support, ensuring that dealerships can continue to effectively market and sell their vehicles online. With a focus on innovation and customer-centric solutions, CarData is poised to become a preferred partner for dealerships navigating this transition.