cox automotive
Interest rate spikes, fuel costs & consumer sentiment over high vehicle prices slowed down the Used car market with a 16% sales drop in May 2022 compared to May 2021. Unlike 2021 there are no stimulus checks to help consumers through these headwinds. According to Cox Automotive [www.coxautoinc.com] Year-over-Year data shows a 12.7% decrease through…
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Find this Original Article by Erin Lomax, Cox Automotive VP Ops Consumer Marketplace at: https://b2b.autotrader.com/blog/view/5-vdp-best-practices/ When you’re getting ready to list your cars both on third-party sites and your own website, stop. Take a step back and assess how you’re building your vehicle detail pages (VDP) and consider if it’s optimized for today’s customer experience. As consumers spend more and more of their shopping time on their sofas and…
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CLICK HERE FOR FULL VIDEO TUTORIAL ON YOUTUBE Here is the full transcription of the Tutorial video: Wayne Balroop: 00:09 Hi, my name is Wayne. I’m the regional manager of South Florida for CarData. CarData is an automotive photography company, pretty much the best one that you can get out there. What I want to…
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Even just a decade ago, perhaps the best way to find the right car for your needs was to simply visit your local car dealership. After all, that was just about the only way to view the dealer inventory, ask about pricing and financing, and most importantly, see the condition of the vehicles you’re interested…
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HomeNet Automotive, a leading inventory merchandising provider, announced the launch of SnapLot 360, a 360 degree capture solution that drives increased visibility to dealers’ online sales platforms through an iOS and Android compatible application. SnapLot 360 technology provides dealers the ability to manage the following through the app: Exterior 360 Capture: Walk around the vehicle and…
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Excellent article from Cox Automotive on how to best merchandise your NEW vehicle inventory. Here are some of the highlights and a link to the article: 156% More VDPs per listing when you have multiple custom photos vs. Stock Photo 88% More VDPs per listing when you have multiple custom photos vs. single custom photo…
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