online merchandising
With car-buyers spending an average of 14 hours researching vehicles online, having a strong website for your dealership is important. And, with digital retailing being the go-to way to shop these days, it’s even more important that your online presence stands out amongst the slew of dealerships car customers see throughout their search. As pioneers…
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Wow, The online automotive retailer VROOM (VRM) has doubled it’s IPO price in a short time on the exchange. Investors are showing they aren’t afraid to bet on “future” retailers even if they aren’t yet profitable. “unlike many of the other strong IPO performers this year, Vroom opened around $39 and continued to catch a…
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It looks like VROOM will be filing for an IPO in the near future. It’s estimated they will have a valuation of $1.93 Billion while aiming to raise $300 Million in the IPO. Most automotive retailers have recently been cutting into profit margins by slashing prices to lower inventory counts. Carvana Co. [CVNA] (www.carvana.com) is…
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Excellent article from Cox Automotive on how to best merchandise your NEW vehicle inventory. Here are some of the highlights and a link to the article: 156% More VDPs per listing when you have multiple custom photos vs. Stock Photo 88% More VDPs per listing when you have multiple custom photos vs. single custom photo…
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