photographer
With the auto sales industry in a constant state of flux (e.g., current inventory issues, increasing interest rates, etc.), dealerships need to get their vehicles online as soon as possible and make sure they look good doing it. By utilizing this method, you not only save money from holding inventory and overhead costs, but you…
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Does In-House Photography Save You Money? Here’s the reality: Most dealerships believe hiring a photographer is costlier than doing it in-house. We’ve worked with hundreds of dealerships across the country in our 10+ years of expertise, and we know this to be true. However, utilizing a respected lot services provider to manage your inventory…
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Find this Original Article by Erin Lomax, Cox Automotive VP Ops Consumer Marketplace at: https://b2b.autotrader.com/blog/view/5-vdp-best-practices/ When you’re getting ready to list your cars both on third-party sites and your own website, stop. Take a step back and assess how you’re building your vehicle detail pages (VDP) and consider if it’s optimized for today’s customer experience. As consumers spend more and more of their shopping time on their sofas and…
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