Posts
5 VDP Best Practices to Boost Conversions
Find this Original Article by Erin Lomax, Cox Automotive VP Ops Consumer Marketplace at: https://b2b.autotrader.com/blog/view/5-vdp-best-practices/ When you’re getting ready to list your cars both on third-party sites and your own website, stop. Take a step back and assess how you’re building your vehicle detail pages (VDP) and consider if it’s optimized for today’s customer experience. As consumers spend more and more of their shopping time on their sofas and…
Automotive Mergers & Acquisitions running wild?!?
Lithia Automotive Group [LAD] is on a serious path of acquisitions, Reynolds & Reynolds purchases Gubagoo, CDK Purchases Roadster and it is going to be a record breaking year for M&A in the dealership space. Approximately 4.5% of all U.S. jobs are supported by the auto industry The Automotive industry has some of the most…
Beggars Can’t Be Choosers
In current market conditions franchised car dealerships that normally only purchase 4-5 CR [Condition Rating] cars are having to purchase 2-3 CR Cars. This presents problems most dealers don’t normally have to handle with heavy reconditioning. Exterior dings, dents & scratches + wheel scuffs & the list goes on. Interior odors, buttons missing or not…
The Bronco Push!
It was announced that around 100 Ford dealers would build a stand alone “Bronco” showroom to highlight the new SUV. This push came from the dealers, not Ford. With Jeep now rolling out stand alone facilities it seems like this is just in time to compete and make sure the Bronco gets the attention it…
Your Website IS your 1st Impression
With car-buyers spending an average of 14 hours researching vehicles online, having a strong website for your dealership is important. And, with digital retailing being the go-to way to shop these days, it’s even more important that your online presence stands out amongst the slew of dealerships car customers see throughout their search. As pioneers…
Working Through A Pandemic
2020 was a very tough year for many. Unemployment rates soaring, companies not able to open & serve customers. A lot of things we could have never imagined have occurred. It seems like the “New Normal” of work from home is here to stay for at least a little while. While 2020 was a tough…
Acura – ALL NEW Brand Renewal | Laurence Iliff @ Automotive News
You can find this entire article on Automotive News Acura’s return to its performance roots accelerated this year with the debut of a redesigned TLX midsize sports sedan on a new platform with an optional turbocharged six-cylinder engine. But there is much more to come, and it will happen fast. The brand’s MDX three-row crossover…
Replicate Physical Experience – The Next Frontier in Dealership Merchandising | CarData, Inc.
What do you want when you’re shopping online? Whether you’re shopping for a pair of headphones, an ATV, a car or a House you want all the information you can get as long as it’s organized in a meaningful easy to digest format. Hi Quality Photos Explainer, How-To or Feature Videos Fact Sheet on product…
Car Dealers – Love to Hate
“The retail format people love to hate bounces back” <— https://www-bloomberg-com.cdn.ampproject.org/c/s/www.bloomberg.com/amp/news/articles/2020-06-12/buying-a-car-online-is-easier-after-coronavirus-triggered-changes “It’s complicated” would be the best way to describe car buyers feelings towards most automotive retailers. Humans are social creatures and right now auto retailers are not providing that “wow” experience via a full online buying process. CarVana is trying but still only sell a…
VRM – Doubled IPO
Wow, The online automotive retailer VROOM (VRM) has doubled it’s IPO price in a short time on the exchange. Investors are showing they aren’t afraid to bet on “future” retailers even if they aren’t yet profitable. “unlike many of the other strong IPO performers this year, Vroom opened around $39 and continued to catch a…